Facebook has been around for a while – and considering it’s one of the most used social media platforms, we expect that people won’t let go of Facebook anytime soon. Even after the company changed its parent name to Meta, it still seems to maintain popularity.
However, considering the scandals that Mark Zuckerberg faced lately, people are beginning to wonder: should you still invest in the platform? The conclusion is ultimately yours, but here are various pros and cons.
Pro: Stocks Are Cheaper than Ever
Last year, share prices for Facebook were an average of $384. However, in the past few months, the prices went down by 40% – and you can now buy them for as little as $230. If you use high leverage Forex brokers suited for beginners, you can easily get a profitable deal, especially if you are looking for gains in the short term.
Facebook saw this kind of fall before, in 2018. However, by 2019, stocks rose once again by about 50%. If the pattern remains the same, then this might be a good opportunity for long-term investors.
Con: Daily Users Are Dropping
Facebook continues to lose users every year, mainly because people find it “dated,” but also because they are unhappy with the data collection. Individuals are switching from Facebook to Twitter, from Whatsapp to Signal or Telegram. Their decline reminds people of the popularity MySpace used to have before it simply fell into the background.
Pro: Other Meta Apps Are Still Used
People may be angry with Facebook or leave it for various reasons, but let’s not forget that Meta still owns Messenger, Instagram, Whatsapp, and other famous brands. Even the increasingly popular Oculus is on that list.
Instagram alone is gaining more and more users every day, as the majority of influencers are still posting Instagram blogs daily. As a result, Meta is still going strong, even if one of its brands is seemingly losing popularity.
Con: Profits Are Dropping
Compared to the previous year, Meta reported a 21% drop in profits – meaning that people are already beginning to steer away. Also, ads are no longer being accessed, partly because of the reduced ad system on Instagram, and partly because people nowadays are using ad blockers.
While the company is nowhere near bankruptcy and still seems to be going strong, it makes people wonder whether it has a future or not.
Pro: It Remains the Biggest Social Media Platform
Regardless of the publicity that it gets, Facebook is still the biggest social media platform in the world. It is well-position, and because of its features, even people that criticize the owners do it by using Facebook itself.
As most people are heavily influenced by the Internet and communicate on the platform, they use Messenger if not the full Facebook app. This suggests that Meta might prove to be a good option for investors.
The Bottom Line
Meta brought success to many investors that purchased stocks from the very start. In a way, it still earns massive amounts of money, and it doesn’t seem to be going away anytime soon. However, to be safe, it is recommended for investors to take everything with a grain of salt and make a tempered investment.