Digital Marketing

Our Guide to Different Search Engines and What They Do

By the end of this year, Our Guide to Different Search Engines and What They Do American enterprises will have spent close to $80 billion on search engine optimization. Such mindboggling figures confirm the changing role of search engines in enabling the operations and success of businesses.
The interesting bit is that whenever someone mentions search engines, the first thing that comes to mind is Google. This is in part because Google currently handles close to 3.8 million searches per minute.
This high-level traffic informs the general assumptions that Google is the only reliable search engine. However, this assumption is unfounded considering that other different search engines exist today, which offer similar or even better results.
Today, Google may be the most popular search engine, but you also have several other options you can consider. Are you wondering what alternatives you might have for online searches? Here’re seven other reliable search engines you can consider.
Bing was Microsoft’s response to Google’s inroads into the search engine market. The web search engine became public in the year 2009. Microsoft chose to replace the previous version of Live Search with Bing in June 2009, as a rebranding attempt.
Bing currently contributes close to $7.5 billion in revenues from its current 12.61% share of the global search engine market. Compared to most other search engines, Bing is the only platform that outperforms Google in certain aspects. The ease of social media integration with SERPs is one of Bing’s greatest strengths.
Superior image search is among the other strengths of Bing. Bing offers some of the sharpest and highest quality images. The search engine also provides loads of free stuff, also known as Microsoft rewards, which users can redeem from various outlets once earned.
Countries where Google isn’t the dominant search engine, such as China, consider Baidu the most reliable alternative. Since the search engine launched in the year 2000, Baidu has been on a constant growth trajectory with about 70% of the Chinese search engine market share.
The search engine has been on a constant path towards innovation and the introduction of new techniques to deal with Google’s dominance. For instance, Baidu now has a default android-based search engine. The design targets the ever-growing number of smartphone users in the market.
The search engine may be a perfect option for businesses looking to optimize their SEO to capture the Chinese market and beyond. Baidu is also keen on scaling, which makes it a high ranking option among the different search engines.
Yahoo is among the oldies of the search engine industry. With close to 25 years in the business, one would expect it to have the market’s greatest share. Today, Yahoo controls less than 3% of the global market share.
The share is still sizeable, considering the constant growth of internet users. Yahoo Search has also been at the forefront in the integration of mobile phone-based search engine interfaces. This means that Yahoo Search remains one of the common search engines.
Exploring different search engines helps you understand your target market better. As such, your business could still gain traffic through Yahoo Search.
Businesses are now going global in a bid to cover as much market as possible. It would help to explore alternative search engines, especially in countries like Russia, where Google isn’t popular. Yandex is a common search engine in Russia.
Russia’s population has now hit 145 million. Being a developed country, more than 75% of these people have access to the internet. For this reason, a business that can tailor its search engine optimization strategies with Yandex in mind will reap immediate benefits.
Yandex is among the safest search engines in the world. The platform uses built-in protection to block any potential threat. The search engine is now expanding beyond Russia, which makes it a worthy option.
Most people consider privacy as an important factor when selecting a search engine. DuckDuckGo stands out as one of the best search options when considering privacy. The search engine has a daily recorded search rate of 72 million searches, which is impressive.
DuckDuckGo is among the few search engines that don’t track users and their activities online. Users also don’t need to worry about targeted ads. The search engine has a clean interface, which simplifies the navigation process.
Videos have become a critical pillar in boosting online visibility, driving traffic, and enhancing website rankings. Experts in fully managed SEO acknowledge that building visibility requires a broader consideration of unique techniques such as video optimization.
The best search engine for video SEO is YouTube.
Did you know that YouTube receives the second-highest searches per hour after Google? The search engine receives 30 million visits per day, which shows its influence in the market. Your SEO strategy could receive a major boost once you begin to optimize with YouTube.
Swisscows is among the most recent additions to the group of search engines. Launched in 2014, the platform uses semantic data to provide faster answers to queries. The search engine is among the few options that don’t store a user’s data.
One of the main strengths of Swisscows is the strict focus on family-friendly content. The approach seeks to keep explicit content at bay. Optimizing your site for Swisscows can ensure that you get to a cross-section of the more conservative internet users.
You Can Consider Any of These Different Search Engines
Search engine optimization has become an important process as more businesses adopt the brick and click business model. Keeping track of the billions of internet users can be an uphill task. You need to optimize your website on more than one search engine to stand a chance of expanding your reach.
While Google still has the lion’s share of the market, these seven different search engines are also emerging as reliable alternatives. If you are looking to manage your SEO better, it will help to look beyond Google.
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