Photography is a crucial part of online businesses as it enables business owners to showcase their products to attract consumers. Without high-resolution excellent-quality pictures, E-Commerce websites run the risk of not getting new customers or losing the ones they already have.
That happens because, unlike the traditional brick-and-mortar style of business where buyers get to touch and assess commodities in person, eCommerce retailers don’t have that option. So, if they do not upload appealing images of their goods, they will not get buyers.
All that is to say, your eCommerce business’s success depends on the pictures you post. Therefore, putting up top-quality HD photographs on your website is a must, and that is where eCommerce photo editing can make a world of difference for your online business.
Although we have top-grade cameras available in the market that can click outstanding images, some flaws still make their way into the captured pixels. As minor as they may be, those imperfections can later be removed with eCommerce photo editing.
That said, picture editing can be a little tricky, so some guidance in the right direction is essential. With that in mind, in this article, we go over the process of eCommerce photo editing to help you do the job right.
Play With the Background
The first step to enhancing a product photograph is removing the background to bring the focus onto the article on display.
A picture typically has many elements that catch the viewer’s eye. There is a background, a foreground, a middle, characters, and many other dimensions that fight for our attention.
You don’t have to remove the backdrop in a regular photo where you don’t want the spectator to look at a particular thing. However, in a product image, you need the viewer to focus solely on the item before them. That is why you need to eliminate all the elements that might take away the light from your product.
Thus, when you edit a picture for your eCommerce website, remove everything else and let your article be the showstopper.
Once you have done that, you can play with the backdrop and add a blurred effect to it to further accentuate the product in the front. However, no matter what you do, you must remember that you don’t want to overshadow your store’s item.
Fix Product Proportions
A website is all about having a consistent layout, which also holds for your post pictures. It means you cannot have photographs with different proportions, as that will make the page visually overwhelming. Therefore, you need to have the same picture size for all your uploads.
So the next thing you have to do after removing the background of a click is resize it according to your website’s interface and design.
Reshape the Picture
We often take a photograph, and it turns out to be crooked. In that case, photo editing can be helpful as it allows you to reshape the image and ensure symmetry.
To fix the alignment of your photos before putting them up on your website.
Colour Correct the Photo
Colors are an integral part of any visual art piece. Whether it’s a painting, a picture, or a graphic illustration, its hues can make or break the design and determine how well it will hold the viewer’s attention. So, it’s safe to say that if you want the product imagery on your website to hook consumers, you should work on its colors.
To do that, you can use any photo editing software. Make the hues sharp and inviting so that viewers want to own the item before them. However, remember that you cannot change the colors altogether or make them unrealistic. If you do that, your customers will feel deceived when they get the product because its look will differ from the photograph they saw online.
Therefore, be careful about keeping the same colors; only play with the sharpness and clarity.
There was a time when shadows were considered a downer for pictures, but that is not the case now because shades bring authenticity to images, making them more real.
Expert photo editors nowadays use different shadow types (drop, natural and reflective) for product photography to enhance the appearance of the good.
Drop shadow is added to pictures by clicking from the top while the light is directly on the product. Contrary to that, a natural shadow is created to give a photograph some depth. Lastly, a reflective shadow is used to shoot items with reflective surfaces such as watches, jewelry, sunglasses, etc.
All these are excellent for making an image more appealing. So, try incorporating it into your eCommerce photography.
Last Piece OF Advice
While the guidelines mentioned in this article should be enough to help you take the best eCommerce photos, consider hiring experts for the job to save time and effort. Professional editors know their craft inside out, which gives them an edge over someone whose expertise doesn’t lie in eCommerce photo editing.
Long story short, if you don’t have experience in picture modification for online businesses, you should hire a team of experts to edit your photos flawlessly.